Swiss economyhard
Which company did Gottlieb Düttweiler found in 1925?
A real Swiss naturalisation exam question. Answer from memory, then check.
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The correct answer
- Migros
Why
Gottlieb Duttweiler founded Migros in 1925, revolutionising Swiss retail commerce through an innovative cooperative model. Migros eliminated middlemen and offered low prices to consumers, becoming a major institution in the Swiss economy. This company exemplifies Swiss ability to innovate in commercial and social affairs.
- Adecco
- Migros
- HSBC Private Bank
- Lindt & Sprüngli
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